About the guide
About Legal Marketing Analytics
A practical guide for criminal defense lawyers who want to understand and use their own marketing data, written in plain language.
What we cover
Legal Marketing Analytics covers the measurement side of marketing a defense practice: Google Search Console, Google Business Profile performance data, Google Analytics, call tracking and intake records. Each guide explains how to read one source with a defense practice in mind and what to do with what you find.
How these guides are researched
We start from primary sources: Google’s help documentation for Search Console, Business Profiles and Analytics, and published platform policies on personal data. We add what we see reviewing defense firm accounts, without naming clients. We don’t publish benchmarks or statistics we can’t source, and we update guides when the tools change.
Who publishes this guide
This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.
Get in touch
Business: SBD Marketing
Email: info@sbdmarketing.agency
Book a call: sbdmarketing.agency/scheduling
Serving: Criminal defense law firms across the USA
Based in: San Francisco Bay Area, California
Website: sbdmarketing.agency
