Marketing analytics · Criminal defense firms
Legal Marketing Analytics: Guides by SBD Marketing
Every defense firm with a website is already collecting search data, and most never look at it. These guides explain where that data lives, how to read it by charge, and how to tie it to the calls and cases that matter.
Start here: turning search data into more leads
Legal Marketing Analytics Guides
How Criminal Defense Law Firms Can Use Search Data to Generate More Leads
Our main guide covers the four free data sources every defense firm has, reading Search Console by charge and by question, what Business Profile search terms reveal, tracking leads without collecting sensitive details, connecting leads to signed cases and a monthly routine.
At a glance
- Who it’s for: Defense firm owners, office managers and in-house marketers
- Covers: Search Console, Business Profile, GA4, call tracking, intake logs
- Time to read: About 8 minutes
- Updated: October 2026
For criminal defense firms
How SBD Marketing uses search data for defense firms
SBD Marketing works only with criminal defense law firms, and only with one firm per city. Our SEO work starts with a firm’s own search data.
- SEO audits built on your own data
A review of your Search Console, Business Profile and analytics setup that shows which charges you’re close to ranking for and where calls are being lost. - Pages that match real searches
New and rewritten charge and question pages based on the queries people in your county actually use. - Tracking that respects confidentiality
Call and form tracking set up so you can see which sources bring signed cases, without sending client details into analytics or ad tools.
Talk to SBD Marketing about your firm’s search data
Run a criminal defense practice and want to know what your search data is telling you? Here’s how to reach the team.
BUSINESS
SBD Marketing
info@sbdmarketing.agency
BOOK A CALL
sbdmarketing.agency/scheduling
SERVING
Criminal defense firms, USA
WEB
sbdmarketing.agency
Five data checks for your defense firm
Each of these takes a few minutes in tools you already have access to.
Filter Search Console by charge
Type each charge you handle into the query filter and note which ones barely show up.
Find your page-two queries
Look for queries with an average position between about 5 and 15. These are often the quickest wins.
Read your profile search terms
In your Business Profile performance section, see how many searches were for your name versus general terms.
Submit your own contact form
Then check that the form contents did not land in your analytics or in the page URL.
Ask how the last ten clients found you
Compare the answers with what your reports say. Gaps usually mean tracking is missing somewhere.
Guides in this series
We’re adding guides on legal marketing analytics one topic at a time.
Setting up GA4 key events for a law firm website
Coming soon
Building an intake log that tracks signed cases by source
Coming soon
Reading Google Business Profile performance data
Coming soon
How we put these guides together
Each guide draws on Google’s own documentation for Search Console, Business Profiles and Google Analytics, along with what SBD Marketing sees reviewing defense firm data day to day. Reporting tools change their names and features often, so every guide notes when it was last updated. Legal Marketing Analytics is researched and published by SBD Marketing.
Explore the SBD Marketing network
Legal Marketing Analytics is one of 28 guides published by SBD Marketing. Each one looks at a different side of marketing a criminal defense law firm.
Criminal Defense Visual Branding · Criminal Defense Firm Growth · DUI Attorney Marketing · Technical SEO for Law Firms · Law Firm Website Design · How Families Find Defense Lawyers · Attorney Image and Personal Branding · Law Firm Marketing Budgets · Local SEO Lessons from Fitness Businesses · Local SEO Lessons from Restaurants · Game Design and Law Firm UX · Healthcare Fraud Defense Content · Local SEO Lessons from Home Services · Criminal Defense SEO · Courtroom Storytelling and Legal Branding · Music Industry Branding Lessons for Law Firms · Legal SEO News · Photography for Law Firm Websites · Legal Copywriting and Storytelling · Criminal Justice Policy and Search Trends · Criminal Defense SEO 101 · Law Firm Conversion Science · Defense Marketing for Athlete Cases · AI and Legal Marketing Technology · Out-of-State DUI and Location Search · Video Marketing for Defense Attorneys · Environmental Crime Defense Content
